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            <itunes:name>Video Archive – The Conference by Media Evolution</itunes:name>
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        <title>Video Archive – The Conference by Media Evolution</title>
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        <description>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</description>
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        <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
        <itunes:subtitle>Videos generated by Media Evolution</itunes:subtitle>
        <itunes:summary>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</itunes:summary>
        <itunes:keywords>media, music, games, publishing, future, social, tv, film, 334841</itunes:keywords>
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            <title>Paul Adams - How to identify users problems</title>
            <link>http://videos.theconference.se/paul-adams-how-to-identify-users-problems</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"Stop applying your ideas on how the world works today."&lt;/b&gt;&lt;br&gt;&lt;br&gt;Throughout history we have consequently been applying new technology to fill needs in the existing world. As the &lt;i&gt;VP of Intercom, Paul Adams&lt;/i&gt; aims to identify user problems.&lt;br&gt;&lt;br&gt;Instead of obsessing about the technology itself, we should focus on what it can be used for. Just like the combustion engine and electricity came to be revolutionary for human networking, we should focus on how we can use the internet to change the world we live in.&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/paul-adams-how-to-identify-users-problems"&gt;&lt;img src="http://videos.theconference.se/9826383/10155799/7b0612cd3033b4d7a26436b9d991308f/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 19 Aug 2014 18:43:14 GMT</pubDate>
            <media:title>Paul Adams - How to identify users problems</media:title>
            <itunes:summary>"Stop applying your ideas on how the world works today."Throughout history we have consequently been applying new technology to fill needs in the existing world. As the VP of Intercom, Paul Adams aims to identify user problems.Instead of obsessing about the technology itself, we should focus on what it can be used for. Just like the combustion engine and electricity came to be revolutionary for human networking, we should focus on how we can use the internet to change the world we live in.</itunes:summary>
            <itunes:subtitle>"Stop applying your ideas on how the world works today."Throughout history we have consequently been applying new technology to fill needs in the existing world. As the VP of Intercom, Paul Adams aims to identify user problems.Instead of obsessing...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>25:56</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"Stop applying your ideas on how the world works today."&lt;/b&gt;&lt;br&gt;&lt;br&gt;Throughout history we have consequently been applying new technology to fill needs in the existing world. As the &lt;i&gt;VP of Intercom, Paul Adams&lt;/i&gt; aims to identify user problems.&lt;br&gt;&lt;br&gt;Instead of obsessing about the technology itself, we should focus on what it can be used for. Just like the combustion engine and electricity came to be revolutionary for human networking, we should focus on how we can use the internet to change the world we live in.&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/paul-adams-how-to-identify-users-problems"&gt;&lt;img src="http://videos.theconference.se/9826383/10155799/7b0612cd3033b4d7a26436b9d991308f/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2014</category>
            <category>solving real world problems</category>
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            <title>Peter Siljerud - How to relate to future change</title>
            <link>http://videos.theconference.se/peter-siljerud-how-to-relate-to-future-change</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"If the world was static we wouldn't need to change."&lt;/b&gt;&lt;br&gt;&lt;br&gt;Generations ago it would be hard to convince people that today we take pictures of our food, upload it to a network and have friends and strangers interact with them on a global level.&amp;nbsp;&lt;br&gt;&lt;br&gt;Interpreting and understanding what the future will look like is very hard, but fortunately there are ways and tools to analyse what might lie ahead. &lt;i&gt;Peter Silvered, futurist at Futurewise&lt;/i&gt;, gives us his favourite tips and tricks.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/peter-siljerud-how-to-relate-to-future-change"&gt;&lt;img src="http://videos.theconference.se/9826383/10155809/bad327e990e9be02ac2875e25bc59611/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 19 Aug 2014 18:42:31 GMT</pubDate>
            <media:title>Peter Siljerud - How to relate to future change</media:title>
            <itunes:summary>"If the world was static we wouldn't need to change."Generations ago it would be hard to convince people that today we take pictures of our food, upload it to a network and have friends and strangers interact with them on a global level.Interpreting and understanding what the future will look like is very hard, but fortunately there are ways and tools to analyse what might lie ahead. Peter Silvered, futurist at Futurewise, gives us his favourite tips and tricks.</itunes:summary>
            <itunes:subtitle>"If the world was static we wouldn't need to change."Generations ago it would be hard to convince people that today we take pictures of our food, upload it to a network and have friends and strangers interact with them on a global...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>23:40</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"If the world was static we wouldn't need to change."&lt;/b&gt;&lt;br&gt;&lt;br&gt;Generations ago it would be hard to convince people that today we take pictures of our food, upload it to a network and have friends and strangers interact with them on a global level.&amp;nbsp;&lt;br&gt;&lt;br&gt;Interpreting and understanding what the future will look like is very hard, but fortunately there are ways and tools to analyse what might lie ahead. &lt;i&gt;Peter Silvered, futurist at Futurewise&lt;/i&gt;, gives us his favourite tips and tricks.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/peter-siljerud-how-to-relate-to-future-change"&gt;&lt;img src="http://videos.theconference.se/9826383/10155809/bad327e990e9be02ac2875e25bc59611/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2014</category>
            <category>solving real world problems</category>
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            <title>Q&amp;A - Solving real world problems</title>
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            <description>&lt;p&gt;&lt;p&gt;Based on the sessions about what drives us as humans and how to pay attention to peoples’ behavior we are well equipped to take action. Let’s look into how we identify and solve real problems for real people.&lt;br&gt;&lt;br&gt;When you have an idea it’s easy to be blinded by its (in your opinion) brilliance. A lot of products, campaigns and designs are created without anybody using it. That’s a waste. In this session you’ll gain new insights on how one company works to identify what problems users really have and how one futurist uses imagination to foresee future problems.&lt;br&gt;&lt;strong&gt;&lt;br&gt;&lt;a href="http://theconference.se/speakers/paul-adams/"&gt;Paul Adams&lt;/a&gt;, VP of Product, Intercom&lt;/strong&gt;&lt;/p&gt;&lt;div&gt;&lt;p&gt;&lt;span&gt;As one of the leading thinkers in social design and technology, Paul is going to talk about how to identify users problems.&lt;br&gt;&lt;br&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;&lt;strong&gt;&lt;a href="http://theconference.se/speakers/peter-siljerud/"&gt;Peter Siljerud&lt;/a&gt;, Futurist, Futurewise&lt;br&gt;&lt;/strong&gt;Peter talk about tools and methods to anticipate future problems.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/qa-solving-real-world-problems"&gt;&lt;img src="http://videos.theconference.se/9826383/10155811/90e19db52dc2717433fed865b9c427e4/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 19 Aug 2014 18:41:54 GMT</pubDate>
            <media:title>Q&amp;A - Solving real world problems</media:title>
            <itunes:summary>Based on the sessions about what drives us as humans and how to pay attention to peoples’ behavior we are well equipped to take action. Let’s look into how we identify and solve real problems for real people.When you have an idea it’s easy to be blinded by its (in your opinion) brilliance. A lot of products, campaigns and designs are created without anybody using it. That’s a waste. In this session you’ll gain new insights on how one company works to identify what problems users really have and how one futurist uses imagination to foresee future problems.Paul Adams, VP of Product, IntercomAs one of the leading thinkers in social design and technology, Paul is going to talk about how to identify users problems.Peter Siljerud, Futurist, FuturewisePeter talk about tools and methods to anticipate future problems.</itunes:summary>
            <itunes:subtitle>Based on the sessions about what drives us as humans and how to pay attention to peoples’ behavior we are well equipped to take action. Let’s look into how we identify and solve real problems for real people.When you have an idea it’s easy to be...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>08:13</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;Based on the sessions about what drives us as humans and how to pay attention to peoples’ behavior we are well equipped to take action. Let’s look into how we identify and solve real problems for real people.&lt;br&gt;&lt;br&gt;When you have an idea it’s easy to be blinded by its (in your opinion) brilliance. A lot of products, campaigns and designs are created without anybody using it. That’s a waste. In this session you’ll gain new insights on how one company works to identify what problems users really have and how one futurist uses imagination to foresee future problems.&lt;br&gt;&lt;strong&gt;&lt;br&gt;&lt;a href="http://theconference.se/speakers/paul-adams/"&gt;Paul Adams&lt;/a&gt;, VP of Product, Intercom&lt;/strong&gt;&lt;/p&gt;&lt;div&gt;&lt;p&gt;&lt;span&gt;As one of the leading thinkers in social design and technology, Paul is going to talk about how to identify users problems.&lt;br&gt;&lt;br&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;&lt;strong&gt;&lt;a href="http://theconference.se/speakers/peter-siljerud/"&gt;Peter Siljerud&lt;/a&gt;, Futurist, Futurewise&lt;br&gt;&lt;/strong&gt;Peter talk about tools and methods to anticipate future problems.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/qa-solving-real-world-problems"&gt;&lt;img src="http://videos.theconference.se/9826383/10155811/90e19db52dc2717433fed865b9c427e4/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2014</category>
            <category>solving real world problems</category>
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